The fun didn’t stop with the shares though. Fans were then handed a collection card and told head over to the BMW yacht club to collect their high-quality print (sent to the yacht club wirelessly), and engage further with the brand.
Traffic was driven to the yacht club with the incentive of the print out - a supersize 9”x 6” print in a custom photo wallet noonah made for the event.
The printed photos contained the branding of BMW and the America’s cup and the custom wallet with more event branding and imagery. This made the print look even more premium and the fans got something really special to take away with them.
With over 200 images shared, 176 prints made, and 176 surveys completed, the photo capture experience was a success.