A successful company listens to the voice of its’ consumers andWith over 250 million copies sold, Call of Duty is one of the biggest games around. To thank their fans, they decided to create a Launch Event for COD3 that would allow users to customise their weapons and share their designs with their friends. Call of Duty’s owner Activision wanted to allow fans to experience the new design feature for COD3 in an interactive way at the E3 launch.
They asked us to provide engaging and unique tech, which would allow them to create an experience which was as close to the game functionality as possible. The brand wanted to increase their social media exposure and raise awareness of the new feature, and so asked that the content we helped consumers create encouraged sharing to social media.