Who hasn't dreamed of being a superhero at some point? From Wonder Woman to Batman, D.C comics have some of the biggest superheroes around. When we were asked to help at the global event in which D.C comics wanted to set a world record for the number of people dressed up at once, we donned our tights and capes for the #DCWorldRecord.
The world record attempt in the UK was taking place at four Toys "r" Us stores - Oldbury, Warrington, Brent Cross and Cardiff and we were asked to capture the fun for those taking part. DC and ToysRUs wanted to raise awareness and shares on social media about the "super" cool event to gain traction with more fans and raise awareness of the UK store activations to attract even more consumers to attend.