Maybelline is a major American makeup brand sold worldwide and were sponsors at this years London Fashion Week. One of the “Big Four” Fashion Weeks along with New York, Paris and Milan, London Fashion Week is a massive event in the fashion calendar. Maybelline wanted to make a huge impact at the show and engage with guests at the show.
noonah was asked to create an interactive experience for guests that they wouldn’t be able to resist sharing to social media. From a creative perspective we needed to create moving content; as Vanessa Holmes, one of our brand experience account managers, says, “the demands for moving content at events is increasing all the time. For brands, the popularity of Instagram allowing consumers to upload clever looping gifs is a vital channel for the brand to harness.