The Tour of Britain is one of the most important events on the road racing cycling calendar, attracting Olympic and World champions, and Tour de France Winners. It is sponsored by the energy company OVO, a green energy company seeking to provide a high level of service.
At the start and finish of the race, there is a Tour Village, with interactive experiences and the opportunity to meet and greet sponsors and partners of the race. OVO’s agency Havas contacted noonah, asking us to provide engaging and interactive tech at the villages, which would keep consumers entertained whilst waiting for the riders to start or arrive. The brief we were giving also specified that we had to raise awareness and exposure of both the tour, and the OVO sponsorship of the tour.