Noonah’s 360X is one of our newest experiential innovations which the teams at Royal London and Fuse loved. We wrapped the 360X in Royal London branding and stationed it inside a giant Royal London Marquee – guests at the events couldn’t miss it! We worked alongside Fuse and Royal London every step of the way, handling the production, space, internet, stand, branding, staff and designs.
Fans at the events were given fun Royal London props then struck their poses on the 360X platform as the camera rotated around them capturing all the fun. Branding was added instantly to the videos, fans entered their email and received an email sending them to a branded microsite. All the mechanics of the sharing and software were managed by us and ensured a GDPR compliant sharing process. Guests used the microsite use to share their videos to social and Royal London would be able to track the activity to monitor their ROI.