When Suzuki aficionados approached the stand, they were greeted by brand ambassadors who then took them to the Augmented Reality screen. Fans selected which model of motorcycle they appeared with and used their gestures to choose the digital Suzuki caps and helmet styles.
Their #SuzukiYourself experience could be taken away via a branded print out, or through a fully branded share to social media with pre-defined messages and calls to action.
When guests shared their images to social media, they were asked to fill in a short questionnaire which gathered their information, in line with the data capture aspect of the brief.
We massively exceeded the target email collection, with over 200 emails collected per day!